Bars Installing Facial Detection Cameras Inside Venues

SceneTap, an Austin-based nightlife start-up, recently launched its facial detection software at 25 bars in San Francisco. Using a free iPhone or Android App, an individual can get a snapshot of the San Francisco bar scene, including male-to-female ratio, average age, and crowd size — all in real time.

The way it works, according to SceneTap is that bars place special facial detection cameras inside their venues, which pick up on facial characteristics to determine the approximate age and gender of the bar crowd. All your personal information remains anonymous, and nothing about you or your face is stored long-term.

Venue owners will have access to this aggregated demographic information, and over time they can use it to measure the effectiveness of their marketing efforts.

SceneTap is already up and running in a half-dozen other cities, and to date, the company’s cameras have tracked more than 8.5 million people in bars and restaurants in these cities.

 

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